By Nancy Lynch Street,Marilyn J. Matelski
Case reviews of yank companies which were winning in China additionally contain a brand new bankruptcy detailing American company participation within the 2008 Beijing Olympics. Reflecting upon the altering nature of chinese language consumerism and foreign company habit, the authors shut with particular feedback for these attracted to doing enterprise in China.
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Extra resources for American Businesses in China: Balancing Culture and Communication, 2d ed.